Tech – no – logic

This week’s topic of the globally networked information economy resonated on a personal level for me. In a society where we are constantly networking – on a physical and virtual level – can we even consider it possible to ‘switch off’? Travelling to and from the city for work, I see key examples of people struggling to disconnect. Even before they are in the office, people are checking and exchanging emails, rendezvousing for breakfast meetings and are involved in business related phone calls – never mind the fact that it is only 7:18am. Time doesn’t seem to be an issue anymore for business information networks. I can assure you the ‘must be contactable at all times’ clause was not in my contract. The  infiltration of the Internet and our adapted cyberculture have allowed for information to travel anywhere, anytime and anyone – even to those who are not involved in the transaction. If you weren’t aware of the business being conducted before the phone call taken by the man sitting next to you in the train carriage – you certainly are afterwards.

The information Ted shared on Udacity – an educational institution who believed much of the educational value of their university classes could be offered online – really cemented some of my attitudes towards my university experience. The very existence of our digital society is created by curiosity, interest and the human drive to push the boundaries. I struggle to ascertain why the university is not harnessing this potential? In exchange for our university fees, we receive education. But in an era where people are connecting online everyday and can ‘Google’ the answer to just about anything – why are students being forced into a situation in which no value is received (keeping in mind that value can be perceived differently to each individual)? An example in this case refers to the seemingly newly adopted concept of ‘compulsory’ attendance at lectures. If a student can gain a more valuable educational sense through personal research methods online – rather than being literally lectured, by a controlling individual with a monotonic voice tone at the front of a lecture theatre – why should they be disadvantaged? The diverse functionality of the Internet and cyberspace should be a complementary experience for students- not one which is seen as a ‘minimalist approach’ as described by one lecturer. If our degrees are to prepare us for our futures, and then Internet and cyberspace are most certainly going to play a key role in this – what is the aversion? It is after all –those individuals forced into this situation who ‘switch off’ and find themselves in their own ‘personal information system‘.

When it comes to finding a balance between work and play – liquid labour has certainly blurred the boundaries. I am not sure whether people in today’s society could ever completely switch off – I imagine it would be like quitting smoking – it is hard to go cold turkey. Perhaps, there in this case there will never be a happy medium – but rather an acceptance of liquid labour as a normality?


Bradwell, P., and Reeves, R. (2008) Economies. In Networked Citizens (pp. 25-31). London: Demos.  [URL:].

Deuze, M. (2006) ‘Liquid Life, Convergence Culture, and Media Work’. [URL:].

Gregg, M. ‘Function Creep: Communication technologies and anticipatory labour in the information workplace’. [URL:].



4 thoughts on “Tech – no – logic

  1. Your publication addresses all the information given in the seminar and ties in closely with the readings given for week 4. I agree with your last comment in which you claim ‘When it comes to finding a balance between work and play – liquid labour has certainly blurred the boundaries’. I am constantly checking nearly every platforms for updates, messages or information of relevance to myself or my friends. In regards to university, the Internet and cyberspace should be used a medium that supports a complementary experience for students as you suggested. Using e-learning discussion boards i find invaluable as i rarely check e-learning or SOLS and as it is not up to date with the last forums that are easily accessible and more intriguing. The way Standford used udacity really shows how the power of the Internet is transforming the lives of so many people who may not afford tertiary education yet are still having this complementary experience that is aiding there fulfillment in life, which really relates to Maslow’s heirarchy of needs. Excellent Post.

  2. “I am not sure whether people in today’s society could ever completely switch off – I imagine it would be like quitting smoking – it is hard to go cold turkey.”

    I agree so much with this comment. In one of my tutes, our tutor doesn’t allow us to look at our phones or check Facebook. For that two hours it’s like being cut off from the outside world. Which is probably kind of tragic haha. But as pathetic as it may sound, I do sit there and constantly feel the need to check my phone.

  3. I think our struggle with the normality of liquid labour is due to the transition phase we are a part of. Even though we were ‘born into the Internet’ we still did Kindergarten in a class room with a teacher and a blackboard. We still saw our parents send faxes instead of emails, and saw the struggles of trying to get a hold on someone without a mobile phone. We lived through the transition to the life of liquid labour therefore we still struggle to find it completely normal. Perhaps the generation to follow will find it more normal?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s